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Portal Artisans Program

Vendors at the market

A portal artisan answers questions from a visitor about his handcrafted jewelry. Photo by Hannah Abelbeck

Native American Artisans Portal Program

Native American Artisans are present under the portal every day from 8:30 am – 5 pm

The Native American Artisans Program offers buyers the chance to interact with artisans who display their handmade wares under the portal of the Palace of the Governors, as they have for decades. The ever-changing array of handcrafted items includes pottery, some textiles, and jewelry made of traditional materials such as turquoise, coral, and silver.

Since its founding in 1909, the Museum of New Mexico has worked to protect and promote traditional southwestern Native American arts and crafts. By museum policy and legal right, the portal of the Palace of the Governors has been reserved for use by Native Americans as a place to display and sell wares made by themselves or members of their households. Administrative and maintenance costs are minimal and are paid by the New Mexico History Museum.

With few exceptions, vendors are members of 23 federally recognized Native American tribes, pueblos, or nations located within New Mexico. Exceptions include spouses of New Mexico Native Americans who are themselves enrolled members of Native American groups outside New Mexico, and graduates of the Institute of American Indian Arts in Santa Fe.

More than 1,500 artisans are currently authorized to participate in the Portal Program. All program participants must demonstrate technical mastery of their chosen craft as part of an application process.

The program is monitored by a committee of vendors (the Portal Committee) elected by their peers at the program’s annual meeting. The Portal Committee is responsible for monitoring daily operations of the Portal Program and are tasked with conducting daily inspections to ensure that only approved items are sold under the portal.

Established rules and regulations govern the conduct of the program and the quality of the items sold under the portal. These rules have evolved over time to meet changing conditions. All rule changes are subject to comment by program participants, reviewed by the state attorney general’s office, and presented for final approval to the Museum of New Mexico Board of Regents.

As a reputable and reliable outlet for their arts and crafts, the portal market has been of incalculable benefit to generations of Native Americans from New Mexico.

New Mexico Artisan Portal Program Committee

The committee consists of 10 memberships and alternatives, who are from federally recognized Tribes and Pueblos of New Mexico. They keep the Portal Program moving forward per NM 4.51.57, statutes and give to an authenticity to a traditional program representation in their crafts. They are a committee and program within the New Mexico History Museum.
 

Committee Contact Information

  • Chair – Greg Toya, Jemez Pueblo
  • Vice Chair – Joe Calabaza, Santa Domingo Pueblo
  • Secretary – Amy Charley, Diné
  • Michael Gorman, Diné
  • Gwen Bailon, San Felipe Pueblo
  • Chris Hoskie, Diné
  • Janie Reano, Santa Domingo Pueblo
  • Kenneth White II, Diné
  • Donna Nieto, Santa Domingo Pueblo
  • Everett Fragua, Jemez Pueblo

Alternates

  • Ray Garcia, San Felipe Pueblo
  • Debra Reano, Santa Domingo Pueblo
  • Noel Denetchee, Diné
  • Lorraine Caté, Kewa / Santa Domingo Pueblo

History of the Portal Program

Women selling pottery on Palace of the Governors portal during Indian Market, 1938. Palace of the Governors Photo Archives No. 135047

Women selling pottery on Palace of the Governors portal during Indian Market, 1938. Palace of the Governors Photo Archives No. 135047

The unique marketplace under the portal of the Palace of the Governors has grown out of centuries of interaction, as members of various communities from the Southwest traveled to and gathered around the Santa Fe Plaza to sell and trade goods. This marketplace evolved from both everyday business activities and from opportunities created by public events drawing large groups of people to the capital city. Prior to the organization of formal markets in the 20th century, the portal had a tradition as a market for agricultural products and produce, game, and more utilitarian pottery and basketry.

One origin for the modern day Portal Program is 1936, when Maria Chabot, Executive Secretary for the New Mexico Association of Indian Affairs, organized weekly markets under the Palace portal. They were partially inspired by the very first annual Indian market in 1922, officially known as the Southwest Indian Fair and Arts and Crafts Exhibition, held by the Museum of New Mexico nearby. This exhibition, which targeted crowds attending Santa Fe Fiesta, drew upon expectations that had grown around older territorial fairs, ceremonial gatherings, civic festivals, and trade events. The weekend markets of the 1930s evolved into today’s annual "Indian Market" organized by the Southwest Association of Indian Arts (SWAIA) as well as into the Native American Vendors Portal Program at the New Mexico History Museum.

The popularity of the portal among buyers and sellers increased throughout the 1970s. Concerned that an open market had developed on museum grounds, the Museum of New Mexico Board of Regents in 1972 established policy designating the portal area for sales by Native American artists only and prohibiting sales elsewhere on museum grounds. Despite museum policy, non-Native Americans continued to sell goods under the portal for some time. In 1974 a committee of Native American portal participants, recognizing the need for program regulation, developed a series of program rules that would eventually be adopted by the museum. In 1979 the court upheld the museum’s freedom to decide the content and participation in its program. Portal vendors continue to have an active role in setting and enforcing program rules.

The presence of artists under the portal is an integral part of the history of the Museum of New Mexico. which reserves the portal for the display and sale of arts by members of federally recognized Native American tribes, pueblos, or nations located within New Mexico. In doing so, the Museum continually contributes to the preservation of indigenous culture while providing learning opportunities to the visiting public through direct interactions with Native artists. As part of the Portal Program, members of Pueblo, Navajo and Apache communities display their art for nearly two million tourists each year.

Join the Program

A member of the portal program demonstrates her skills.

A member of the portal program demonstrates her skills.

The New Mexico History Museum welcomes applications to the Portal Program from Native American artists and craftspeople who meet the program requirements. More than 1500 artisans are currently authorized to participate in the Portal Program.

Qualifying

To qualify as a participant in the program, an individual must be at least 18 years of age and belong to a New Mexico federally recognized Tribe and Pueblo.

Prior to admittance to the program, applicants must demonstrate, to an audience of their peers, technical mastery of their chosen craft. Once enrolled in the program the artist may only sell items under the portal that they have demonstrated. If an artist would like to sell a new craft they are to apply for an add-on and demonstrate their new skill.

Applying

Interested artists may complete and return the application below to the New Mexico History Museum. Please attach proof of tribal enrollment to your completed application. Applications may be submitted by email to the Portal Program Coordinator. Applications may also be submitted in person in a secured mailbox outside the office of the Portal Coordinator.

Once your application is received it will be placed, in the order it was received, on the demonstration schedule. A member of the Portal Committee will contact you to schedule your demonstration. Applicants must complete a demonstration prior to admittance to the program and if accepted by the Committee and Director applicant will be a participant Member of the Artisan program.

Youth Artisan Program

Participants in a recent Young Native Artists Winter Show. Photo by Seth Snow

Participants in a recent Young Native Artists Winter Show. Photo by Seth Snow

Twice annually the Portal Program hosts youth shows to showcase the art and crafts of young Native American artists. The Young Native Artists shows are typically held in July and December and feature artists ages five to seventeen who specialize in a variety of artistic mediums. Please view the upcoming events page for specific dates.

Youth artists who participate in these shows are often children and grandchildren of Portal Program participants. They sell their hand-made, traditional arts and crafts items. The events foster development of young artists and provide an opportunity for these artists to build confidence and communication skills as they interact with the public in discussion of their art. Children who participate in the youth shows often go on to become members of the Portal Program and leaders in the program as members of the Portal Committee.

Buying Native Art

These pieces of jewelry date from the 1910s to the present and show turquoise at its best. Photo by Kitty Leaken

These pieces of jewelry date from the 1910s to the present and show turquoise at its best. Photo by Kitty Leaken

Artists of the Portal Program must adhere to strict guidelines regarding the type and quality of materials used in their art and may only sell items handmade by the vendors themselves. Mass-produced or imported items are strictly prohibited. Maintaining this level of excellence is a primary concern of program participants and museum staff.

Please ask questions. The more you know about each artist, how a piece is made, and an artist's materials, the more you will appreciate its craftsmanship and beauty.

Look at the Maker’s Mark

All items offered for sale have a maker’s mark. Vendors can point out these distinctive “signatures” for you. A maker's mark enables potential customers to give distinction to who the artist is and allow to gain a clientele with the knowledge of the mark on art piece for further relationships/purchases from the artist. This also, is a authenticity of being Native American made. Some vendors also have business cards. It is important to know the name or maker’s mark of any artist or craftsperson you might wish to contact in the future because there are no assigned spaces under the portal.

Pricing of Arts and Crafts

Some program participants negotiate prices; many do not. Please remember that authentic Native American arts and crafts are labor intensive and handcrafted objects cost more than those that are machine made.

Metalwork

Diné, or Navajos, took up metalsmithing in the mid-nineteenth century. They were the first Native people in the American Southwest to do so. However, by the turn of the century, the craft had spread to Zunis, Hopis, and Rio Grande Pueblos. The earliest silver used was Mexican coin silver.

Today, program participants make jewelry of silver, gold, copper, and brass. All silver used is sterling—that is, 92.5% pure. Silver-plate over base metals and nickel alloy may not be sold on the portal. Silver-plated metals appear overly shiny and are often easily broken. Gold is becoming increasingly common in Native American jewelry. Program rules permit gold, gold-fill (12KGF or 14KGF) and gold overlay. Many jewelers get their start working with brass. More experienced jewelers may also use this less costly metal to provide buyers with less expensive items.

Some jewelers cut and shape the stones used in their work; others use pre-shaped, polished stones, called “cabs” (cabochons). Certain types of attachments, called “findings”, may also be used to embellish metalwork.

Pottery

Native Americans have been making pottery in New Mexico for over 1500 years. All pottery sold on the portal is made of clay gathered on the potter’s own reservation, then hand-constructed, and fired out-of-doors in a traditional manner. Under current rules, kiln-fired pottery is prohibited. The pottery may be stone polished or coated with a protective sealant. Some is decorated with natural mineral or vegetal paints, others with commercial paints following an innovation introduced in the 1920s.

Stones, Shells, and Beads

Turquoise, the most common stone under the portal, has been used for millennia by southwestern Native Americans for adornment, as a trade item, and for ceremonial purposes. It comes in various forms and many grades of quality. Natural turquoise is unaltered except for shaping and polishing. It is most often set in metal jewelry. Stabilized turquoise is a genuine stone hardened to make breakage less likely and is used in work where stones are unprotected by metal settings.

The sale of reconstituted turquoise, a combination of turquoise dust and plastic, is prohibited under the portal.

Over time, Native American jewelers have incorporated new materials into their work. A variety of shells and stones are now commonly found in pieces sold on the portal. These include but are not limited to mother-of-pearl, spiny oyster shell, olive shells, clam shell, melon shell, coral, jet, lapis, jasper, agate, hematite, sugilite, serpentine, black onyx, pipestone, and malachite. If you have questions about the materials, ask the vendors. They can identify the stone or shell, tell you where it is from, and how it is worked.

Heishi (he-she) are necklaces of delicate, disk-shaped shell beads. They are made primarily by Santo Domingo artisans who are renowned for this type of work. The heishi sold under the portal are cut, drilled, and ground by hand. This is a painstaking process and a single necklace may require the fashioning of hundreds of tiny beads.

Glass beads, introduced to the region as a trade item, have been used for decoration by Native Americans for centuries.

Sandpainting

The sale of decorative sandpaintings in substantial numbers dates from the early 1960s. Sandpaintings under the portal are made using natural pigments that are ground by the vendors themselves. Often vendors have samples of the original stones from which the various pigments are derived for visitors to examine. The surface of some sandpaintings is coated with a protective sealant.

Other Goods

Other arts and crafts represented under the portal include leatherwork, weavings, carvings (both stone and wood), drums, drawings, and paintings. Others sell food items such as bread baked in traditional ovens, tamales, or piñon nuts. Labels providing the maker’s name and a list of ingredients are on all food sold. Any vendor selling food must have a food handler’s card, required by city health regulations, displayed on their cloth.

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